Semrush.com is one of my favorite websites to use that gives me an idea of how my website is doing in terms of traffic and ranking. It helps me identify certain keywords that bring the most traffic and provides information about my competitors. Although the website does have a lot of free features, as well as a 7 day free trial (with working credit card information), Semrush does not allow you to try all the areas of their website for free without signing up for the Guru account, which is a monthly fee of $200. The regular membership costs $100 per month.
I think Semrush is getting greedy. One year ago their regular membership cost $60 per month and they did not even have a Guru version. You could try all levels of their service entirely free of charge for 7 days and if you enjoyed your experience you would sign up for a regular membership. This I think was fair. As of now, because they are not allowing the user to test their service completely, it is like purchasing a cat in the bag for $200.
First of all $200 is a lot of money and their shitty little service is not even worth it. I would be better off doing my own research rather than spending this kind of money for crap on a stick. Even $100 per month is way too much for some incomplete version of their service, which hardly gives you any more information than using the website for free. So I am not sure what is the matter with Semrush, but they need to provide a better service if they are going to charge this kind of money. They might as well tell the paid subscribers outright which article titles to use to become rich overnight, because apparently this is what the folks at Semrush are trying to do at this point. This not not fair because all of us regular folk have to work for our money.
I am now going to go over the many different sections of Semrush.com. When you get to the Semrush homepage, you are asked to either login or create an account. There is a daily limit that they have as far as how many times you are able to use the website. Once you login, you first notice the black panel on top of the page going all the way across. There is also one of those all the way at the bottom of the page.
So the black panel on top of Semrush shows a fireball logo and the brand name Semrush in the top left hand corner. This looks really neat. Now moving further to the top right of the page, you can see a category called “Features”. When I click on this category title, I get taken to a page that shows you briefly how to use the Semrush features to spy on your competitors and benefit from their SEO data.
Now I am looking at the “Prices” section. So they either offer three levels of monthly plans or three levels of yearly plans. Semrush claims that with the yearly plan you save more money, however, after you check the prices you will quickly realize that unless you are uncle Sam, you cannot afford these. The one thing that Semrush needs to realize is that if you already have this kind of money, you likely do not need their service at this point anyhow because you already have it made! Semrush also offers customized solutions and enterprise solutions which apparently offer no limits on keyword crawls. I mean basically unless you are a millionaire, Semrush will not allow you to use their service fully. Once again, if someone is willing to pay this kind of money for a service, it better provide way more value than what Semrush is currently offering. Well, at least the good news is that they accept all major credit cards.
Now I go to the “Help” category. Here Semrush has a search bar on top of the page to help you search for your specific query and right below that there are some sample searches that have been typed before you. Beneath that there are all kinds of support categories and an option to send a message to customer support for help. They also have an option to send a suggestion message. However, after a disappointing experience with their very limited free trial, I wanted to cancel my subscription immediately and found that there was no live chat on the website that would help me do so and also you apparently have no way to cancel the free trial without calling their 1-800 number.
So after much hassle all for nothing, I finally decided that it was time to dial their customer service number. They have one for the United States of America and another one for the United Kingdom. So I called the U.S. phone number naturally. I was happy that someone without an accent picked up right away and allowed me to cancel my trial immediately. I was also happy that although I called to cancel right away they still extended my free trial for the promised seven days. Once thing that was strange was that they did not ask why I was canceling. It seems like Semrush is into self improvement so I would think they would want to know why someone is canceling their trial.
On the bottom black bar of Semrush page, there are also various section stating the two addresses of Semrush, an email contact, and other things like Help sections, Semrush features, Community section, which provides information as to the different events going on at Semrush, Legal section, Social media information, Semrush products, and the Language section, which specifies the different languages that the Semrush service utilizes.
It is time to check out the “News” section of Semrush. So this is where Semrush provides the various updates about their many website features. This page also gives you a chance to sign up for an email newsletter so that you can read about all of these updates as they come.
Semrush also has a section called “Webinars” and this one is pretty self explanatory. This section provides information on the time, date, and topics for their various webinars. You also get an option to sign up for the email newsletter updating you on any coming webinars.
Other than that, Semrush has a “Blog” section, which again is fairly simple featuring a bunch of SEO related articles. Also, I checked out their “Careers” section and read about their team and the company. It looks like Semrush is quiet a few international branches and is run by Russians only. Seems like they do not have any formal job listings, but instead tell you to drop a line or two and your resume. I am guessing that they will only reply if you are Russian. Overall, it seems like they have a relaxed working environment with cocktail parties and such. However, once again I guess they only want to party with the Russians. Although, honestly I cannot blame them because Russians do love to have a good time.
Semrush also has an affiliate program where you get 40% recurring commission for every subscription and also there is a subpage called berush.com, which runs a contest where every month Semrush picks the best author of a tutorial, article, or case study and awards them $100 for their contribution. Wow, how cheap of them! Not even the monthly price of their super premium subscription lol! Even their award winning authors cannot afford their goddamn service!
So just to go over some of the cool technical features that Semrush has to offer, first, on the top of Semrush.com there is a search bar where you can type in the website, keyword, or phrase that you wish to analyze. Once you press enter, you get a page with a whole bunch of analytics. So I will briefly describe each one of those analytics one by one.
Let me begin by saying that I just love the fact that Semrush is able to provide analytics for more than 115 countries. Not too many services out there can do that! Also, you can see the date in desktop or mobile version, which is very convenient these days since everyone is always on their cell phones.
Also, I love the fact that Semrush updates their website data every two days or so, this way if I wrote a new article recently I can get an idea on how its doing right away. So at the top you get to see things like organic google search count, paid search count, display advertising count, and backlinks count.
Right below, there is this colorful pie chart type of wheel, which looks like a donut since there is not pie in the middle and it shows you the percentage breakdown of your organic search count arranged by country. Next to it on the right hand side there is a graph which shows you the progress of your organic and paid search traffic over time. You can see if it has been increasing or decreasing.
Below that pie chart, you can see a graph with your top organic keywords and your ranking and traffic amount for them. There is also an option below this chart to see the full report, however, because Semrush is greedy, this is not actually a full report but just a small snippet providing you slightly more details about your top keywords. If you want to really see all of the keyword information for your website, you would be required to purchase that ridiculously expensive Guru membership for $200.
On the left side of this graph, Semrush shows another bar graph supposedly showing the organic position distribution. I do not entirely understand this one, but I get the feeling that it simply summarizes the earlier mentioned chart in a different way.
Now moving lower, I see a list of my main organic competitors. This just lists the main websites that I am currently competing with for organic searches. This chart also gives me an option to see the full report below, however, as you might guess this is not going to be a full report.
Next to this list of my main organic competitors there is something called the competitive positioning map. I really like how it looks even though it still shows the same websites because it displays them in colorful circles, which are easy to see. The only complaint here is that the right hand part of the graph is missing on my screen so I cannot quiet read everything.
Below this I see some of my main backlinks or referring pages you can call them. Again, below the list of these pages Semrush offers me a full list, however, I know very well that the full list does not come for free. Right next to this list of backlinks to the right I see a breakdown of the type of backlinks that my website has. There are DoFollow and NoFollow backlinks. There are also text links, image links, form links, and frame links.
Below this I see the top anchors, referring domains, landing pages and of course you have to pay for the full report of them. So you know when something looks too good to be true it probably is. So I hope you found this review of Semrush.com helpful.